How Do I Get Clients?
We know that your number one concern is how you will generate clients on a consistent and sustainable basis. This is true for both professionals that are taking the leap from corporate and for someone who has an existing practice. Generating clients is critical as it is directly linked to your revenue!
First Steps: Getting in the Door
When you decide to partner with RAC, the first thing you will do is start working with your support team and begin defining your specific market niche and what types of clients you want to be working with – it can be industry specific or general, geographically specific, coaching one-on-one, consulting with organizations, etc. After your market niche is defined, we help you figure out the best way to create relationships with decision makers within that defined niche.
We get this answer based on where those decision makers can be found, and together we make a plan to get you in front of them by creating value so they want to meet with you. The marketing activities can be any combination of approaches – networking, speaking, social media, web strategies, as well as many others. What you decide to implement is based on you, your market niche, and your goals. We have created a library of marketing tools which support this process of creating value in the eyes of the decision maker. Once they see the value, they are compelled to meet with you to discuss their opportunities or challenges.
Next Steps: Landing the Client
Once your marketing activities are successful and you are generating in-person meetings with decision makers, we have created tools that help make your needs assessment discussion quickly lead to financial viability through a successful proposal: i.e. a paying client! Most of our consultants, who are focusing on their business as a full-time endeavor, are typically working with 4 to 6 clients at any given time.
Our implementation model is an innovative take on the traditional “consultant project” model. This proven model allows you to work with multiple clients simultaneously in lieu of the more traditional model which would require you to be on site until the project is complete. Most of our consultants are consulting inside organizations on a project basis as well as coaching professionals one-on-one. This creates two distinct revenue streams which lead to sustainability and a higher percentage of repeat business and referrals.
Want to learn more about our client generation tools and methods? Give us a call and we would be happy to discuss how our processes have been proven over 37 years with more than 500 consultants in our network.
Don't Worry We Always Have Your Back!
Library of Marketing and Business Generation Tools
One of the benefits of being affiliated with RAC is the access to our library of proven and innovative marketing tools. These tools are designed to create value in the eyes of your potential decision makers so they want to meet in person to discuss their business as a whole and their specific opportunities for growth or their current challenges. This provides you with a first hand opportunity to create a solution for your new client and to demonstrate measurable ROI so the client wants you back.
Personal Support Analyst
Another major benefit of being a business consultant affiliated with RAC is that you are paired with a personal Support Analyst. Our Support Analysts are committed to your success and will help you create a marketing path in which you feel comfortable executing. They are there for you when it comes to creating and implementing a tailored process to achieve measurable results for your clients.
Our Creative Solutions team is at your service! You will help to guide us in order to develop professional corporate branding for your new business. Logo design, business card creations, a corporate website build, marketing pieces, presentations, and other branding elements – these are just a few of the many resources that RAC’s Creative Solutions team can produce for you.
Affiliate Development Sessions
Three times a year, RAC hosts “Affiliate Development Sessions” or as we like to call it, ADS. ADS provides the perfect opportunity for our coaches and consultants to learn specific ways to grow their businesses, develop themselves, network with one another, and learn from their peers about new methods and best practices from a network with a high level of diversity when it comes to prior positions held and industry expertise, in an extremely collaborative sharing environment.
Library of Client Material (see Client Tools)
Our library of processes and deliverables are at your fingertips. Our processes are available in the form of a hardcover book or online format, perfect for any and all of your client needs.
What's In It For You
Helping Others Succeed
Do you enjoy the rewarding feeling of helping others succeed in their professional lives? Use your experience and skill sets to become a business consultant and build or expand an independent consulting and coaching practice.
Independent business consulting can give you the financial freedom you've always wanted. No matter how you define it.
Are you tired of living out of a suitcase, working countless hours, being downsized, and missing important family milestones? Starting a consulting business and working for yourself can help you achieve the work-life balance you've always been dreaming about!